Jorakay eyes 10% growth as overseas sales boom

Jorakay Corporation, a manufacturer of tile adhesive, grouting products and construction chemicals, is targeting 10% sales growth this year as its key export markets in Southeast Asia remain unaffected by US tariffs.

- KANANA KATHARANGSIPORN

Suppapong Phetsuit, chairman of Jorakay's executive committee and president, said the company faces minimal direct impact from US President Donald Trump's proposed tariff hikes as its exports primarily go to Myanmar, Laos, Cambodia and Vietnam.

"But an indirect impact could occur from an influx of Chinese products using Thailand as an export base, competing through aggressive pricing," he said. "We plan to counter this with superior product quality."

Demand for tile adhesives in neighbouring countries remains strong, particularly in Vietnam, where consumers prefer tiled flooring.