Insurers embrace AI in tech upgrade

Tools reshape business operations

- NUNTAWUN POLKUAMDEE

The Thai General Insurance Association said AI is already deeply embedded in insurance operations, yet the technology introduced a more competitive landscape and new fraud-related risks.

Thailand's insurance industry is stepping up efforts to rapidly adopt artificial intelligence (AI) as the technology reshapes business operations, while introducing a more competitive landscape and new fraud-related risks to the sector.

Somporn Suebthawilkul, president of the Thai General Insurance Association (TGIA), said Al has already become deeply embedded in insurance operations, with tangible benefits demonstrated over the past year.

Insurers have leveraged Al to enhance the customer experience through data collection, premium calculation, claims tracking and operational efficiency.

“AI has proven its ability to improve service quality and productivity across the insurance value chain,” he told a seminar on Al hosted by TGIA. “It is no longer an experimental technology, but a core operational tool.”