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Hey influencers, nobody likes you

July 30, 2025

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Bangkok Post

I was recently at Stonehenge in the United Kingdom. Apart from the historical significance, it is a huge tourist site.

- JAMES HEIN

As you might expect there are rules, ropes to indicate boundaries and a well-run system. Enter the Influencer. She was the classic example, with friends, attitude and the only one who crossed the ropes to get that special picture. The current set of typically self-declared influencers come with a sense of entitlement that is almost scary. They rarely provide any concrete or useful advice but are somehow influencing the current generation of youth. They exist across a wide range of subjects from golf to beauty and in general have no training, experience or expertise in their chosen field, other than at a surface level.

Based on reports, some companies are adopting a new strategy of deliberately keeping their customer service callers on hold for long wait times or even dropping the calls to avoid having to deal with a question or complaint. Annoying if true.

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