Glam in Cannes

Chopard once more leads in luxury with its 2025 Red Carpet Collection

- KANOKPORN CHANASONGKRAM

In 1985, the Happy Clown pendant with diamonds and coloured stones twirling inside its tummy, designed by Caroline Scheufele, took Chopard into the realm of jewellery-making.

The maison built a reputation for being a red-carpet jeweller, after the launch of a high-jewellery collection at the Festival de Cannes in 2007.

“From the outset, I wanted the Red Carpet Collection to have as many pieces of jewellery as the number of years the film festival has been in existence,” said Scheufele — the co-president and artistic director of Chopard.

Starting with 60 to mark its diamond jubilee, the number of pieces has increased to 78 in 2025 for the new collection themed Caroline's Universe.

“Each piece is a stage, each precious stone tells a story in which the art of jewellery reflects both my personal journey and universal emotion,” said the artistic director.

Born into a family of watchmakers, she was a toddler when her father Karl Scheufele III acquired Chopard in 1963.