Epson targets total printing solutions

Epson says it is on a journey of transformation, shifting from printing hardware to total printing solutions as part of its sustainable growth strategy.

- SUCHIT LEESA-NGUANSUK

The company is seeking more opportunities in the commercial and industrial sectors amid an uncertain global economy as the US changes trade priorities.

In fiscal 2025, which begins in April for Epson, the business-to-business (B2B) segment will account for 25% of its total revenue before increasing to 30% in the next fiscal year, said Yunyong Muneemongkoltorn, managing director of Epson (Thailand) Co Ltd.

“2025 will be a year of transformation, bringing both opportunities and challenges for business growth,” said Mr Yunyong.

He said Epson has to offer a total solution combining hardware, software and services, including various financial options such as rental and subscription through its partners, in a bid to tap more customers in the corporate and industrial sectors.

The government sector is adopting digital transformation, increasing demand for high-performance printing and projection solutions, said Mr Yunyong.

Meanwhile, the growth of small and medium-sized enterprises and startups is amplifying the need for cost-effective and efficient printing solutions, he said.