E-commerce to fuel rise of express deliveries

Sector expected to see further growth

- SUCHIT LEESA-NGUANSUK

Thailand's express parcel delivery market is expected to maintain steady growth, fuelled by the e-commerce market, while some operators are planning to capitalise on advanced technology such as artificial intelligence (AI) to bolster their competitive edge.

According to ShipHub, a unified logistics platform service, Thailand's express parcel delivery market continues to experience steady growth, fuelled by the rapid expansion of e-commerce, which has become a cornerstone of the digital economy.

In 2024, the market value was expected to rise 17-18%, with an average daily parcel volume of 7-8 million items.

The total market valuation could have climbed to 115 billion baht last year, ShipHub noted.

Thailand Post remains the dominant market leader, followed by Flash Express, J&T Express, and Kerry Express (KEX), according to ShipHub.

Competition is particularly intense in pricing, with current service rates starting at 25-30 baht per item.

The rise of shopping platforms like TikTok and the Shoppertainment model has significantly boosted demand for parcel delivery services.

Flash Express, in particular, has benefited greatly from the influx of new customers stemming from these trends, says ShipHub.

Another research firm, Mordor Intelligence, said the Thai courier, express and parcel market size is estimated to be worth US$2.86 billion in 2025, and is expected to reach $4.04 billion by 2030, growing at a compound annual growth rate of 7.16% during the forecast period (2025 to 2030).