Dusit appeals to families

New residential brand targets multi-generational living

- MOLPASORN SHOOWONG

Dusit Estate, the property development arm of SET-listed Dusit Thani, is keen to expand its new residential brand Dusit Ajara, catering to multi-generational living trends in Thailand and throughout Asia.

Natapa Sriyuksiri, managing director of Dusit Estate, said both local and overseas developers are interested in the Dusit Ajara brand for management contracts. The concept of Dusit Ajara aligns with the values of Asia-Pacific countries, where different generations of family members live under the same roof, said Ms Natapa.

Developers are seeking branded residences to develop next to their existing hotels, she said.