Coursera slashes prices as AI demand grows

Platform sees big rise in Thai AI reskilling

- SUCHIT LEESA-NGUANSUK

Mr Gupta says Coursera's latest move supports Thailand's bid to become an AI hub.

Coursera, an online learning platform, is introducing a regionally localised pricing model that lowers course prices in Thailand by up to 40%.

This initiative makes its online learning courses more accessible, helps to stimulate artificial intelligence (AI) skill development to meet urgent demand, and supports Thailand's ambition to become an AI hub, said Ashutosh Gupta, managing director for Asia-Pacific at Coursera.

Thailand stands to gain 2.6 trillion baht from an AI-led economy, accounting for 15% of Southeast Asia's total AI potential.

"The world is going through a lot of change, disruption and displacement, presenting challenges and opportunities," Mr Gupta said.

According to the World Economic Forum, 35% of key skills in Thailand will change in five years.

"If the Thai workforce were 100 people, 56 would need retraining by 2030, while nine are unlikely to be retrained. This highlights the urgent need for upskilling to prepare for the future of work," said Mr Gupta.