GenAI top priority for 70% GCCs in India

Report reveals 78% of GCCs are upskilling teams for GenAI adoption, while 37% are piloting use cases

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The adoption of Artificial Intelligence (AI) within Global Capability Centres (GCCs) in India is accelerating, with nearly 70 per cent of centres investing in generative AI (GenAI), according to a report on Wednesday.

The EY India GCC Pulse Survey 2024, based on insights from 88 GCCs in India, reveals that 78 per cent of GCCs are upskilling teams for GenAI adoption, while 37 per cent are piloting use cases, highlighting a shift from experimentation to practical applications of AI focused on talent management and risk mitigation.