Driving Force

With his move to Ferrari, Lewis Hamilton aims to cement his status as Formula One's greatest athlete ever

- Sean Gregory/

ON VALENTINE'S DAY, LEWIS HAMILTON ENTERS A SPRAWLING STUDIO SPACE IN NORTHWEST LONDON AND INTENTLY STARES AT THE MAGNIFICENT CREATURE STANDING OFF IN THE DISTANCE.

“Sh-t,” says Hamilton to no one in particular. “I’m nervous.”

Soon enough, however, the seven-time Formula One world champion overcomes his anxiety and is standing face-to-face with a shiny black stallion named Aroma. He pets his nose, massages his neck, generally spreads his hands all over Aroma’s thick coat. He is doing his allergies, the source of his initial fear, no favors. But Hamilton, a literal knight, is enamored, peppering the horse master with questions. Where’s Aroma from? (Portugal.) Can he sleep lying down? (Yes.) How much does he weigh? (About 1,300 lb. Only a few hundred less than Hamilton’s race car.)

He’s throwing health caution to the wind in order to commemorate his much ballyhooed move from Mercedes, where he won six of his seven F1 driver titles, to the venerated Scuderia Ferrari HP race team: a photo of himself positioned in front of an actual black horse standing on his hind legs, mimicking the Italian automaker’s famous logo. Like Hamilton, Aroma—who is retired but still does the occasional photo shoot—has an impressive résumé, including appearances in Robin Hood and Maleficent, ads for Hermès and Burberry, and a Dua Lipa video; he is joined by Theo, a stunt horse you might recognize from Bridgerton, among other things. “This is going to be such an iconic picture,” says Hamilton while trying on outfits for the shoot. “Super timeless.”