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Heineken pull plug on Europe
June 18, 2023
|The Rugby Paper
GLOBAL brewing giants Heineken are to step down as title sponsors of rugby’s Champions Cup, leaving tournament organisers with a big financial gap to fill before their two tournaments kick off in December.
With the financial problems in both English and Welsh rugby well known – three English Premiership sides have been shut down in the last year and Welsh clubs are seeing many of their best players head abroad – Heineken’s decision is sure to put more pressure on rugby’s finances.
The reasons behind Heineken’s decision have not been made known and they are expected to remain attached to the tournament, but in a reduced capacity.
EPCR will now have to find a replacement title sponsor to help refill their coffers.
A post-Covid recovery saw full houses for the semi-finals and final this season, and it is believed EPCR will be able to distribute around 50 to the clubs in their three participant leagues – Gallagher Premiership, BKT URC and Top 14 – as a result.
هذه القصة من طبعة June 18, 2023 من The Rugby Paper.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
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