Sustainability becoming cornerstone of cosmetics industry

There has been an incredible shift in cosmetics over the last few decades.

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Introduction

A sector that started with a focus on beautifying oneself, focusing primarily on makeup and fragrances, has transformed into an industry that merges science-driven sectors such as dermatology, biotechnology, digital-technology, sustainability and wellness. The consumers of today are no longer looking for cosmetic products that only make them look good but want them to be effective, safe, environmentally friendly and unique. Supported by fast-growing biotechnology, artificial intelligence and digital platforms, the cosmetics industry is heading towards an innovative, ethical and consumer-oriented future.

Current Landscape of the Cosmetics Industry

In today’s world, cosmetics industry is known to be one of the fastest growing markets with growing urbanisation, rising incomes and spreading awareness about the self-care across all ages and sex. Social media and beauty influencers have significantly reshaped consumers’ thoughts by setting up new trends and launching products. Further ahead, a significant shift is seen towards the skin care products leaving behind the cosmetic makeup products.

For example, cosmeceuticals and dermatologically tested formulations, offering various advantages such as anti-aging, protection from UV rays, and skin restoration. Consumers are nowadays more aware, conscious about the composition and are more concerned regarding the safety of using the products. Therefore, brands adopt transparency policies along with scientific validation.

The Global Cosmetics Industry Today: Growth, Green Shift and Digital Disruption

The cosmetics industry is a vast, fast-growing, highly competitive market globally. It is shaped by sustainability, technology and changing consumer values.