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Investor confidence hinges on validation & case studies: Expert

September 16-30, 2025

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Ingredients South Asia

INVESTORS are seen to prioritize scientific validation and documented case studies when funding botanical ingredient platforms, seeking evidence of efficacy, safety, and market traction, said Shafiulla Nuruddin Hirehal, director, Greenspace Herbs.

Funding for botanical ingredient platforms is contingent on the presence of scientific validation and real-world case studies. Investors are looking for credible evidence that these ingredients are not only effective and safe but also scalable and commercially viable, he added.

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