OBJECTS of DESIRE

FOR THIS GLOBALLY ACCLAIMED BRAND, L'OBJET, INDIA FEELS LIKE THE RIGHT TABLE TO SET

- RIDHI KALE

Those who know Elad Yifrach can vouch for his creative expression, his love for craft and his quiet but extremely sharp wit. The same translates onto decor.

His luxury design and fragrance house, L'OBJET, has become the unofficial custodian of good design. The good news is that it’s found a new home in Delhi’s The Chanakya Mall.

For Yifrach there's something about India—the warmth, the chaos, the ceremony—that just fits with the way he designs. “It’s not just the cuisine I love (though I do), but the ritual around dining. The setting of a table, the sharing of stories, the beauty in the details—it all mirrors what my brand is about. Celebrating life with objects that matter,” he explains.