![Wrist Action](https://cdn.magzter.com/Singapore Tatler/1714357137/articles/9bgh6QRP71715926045358/WRIST-ACTION.jpg)
Local news outlets were abuzz when English singer-songwriter Ed Sheeran was in Singapore this February, not just because he played two sold-out shows but also for what he was wearing on his wrist. Images of the four-time Grammy Award-winner and avid watch collector performing on the Capitol Theatre stage wearing his bespoke Patek Philippe World Time 5230G watch were shared across various platforms. Granted, the watch is a one-of-kind masterpiece, but the topic of conversation was how Sheeran had paired the luxury dress watch with a navy rubber strap from homegrown brand, Delugs.
The headlines certainly brought the watch strap and accessories brand on the radar of more Singaporeans. Co-founders Kenneth Kuan and Chia Pei Qi say they experienced increased interest from locals through Instagram, the Delugs website and at its showroom. But to the global watch collecting community, Delugs has been a well-known strap maker for some time now. Currently, its largest market is the US, which makes up about 40 per cent of the customer base.
Kuan and Chia, who are married, picked up leather crafting in 2016 from online tutorials and YouTube videos. Making small leather goods like key fobs, cardholders and watch straps, the self-taught hobbyists took on a few commissioned orders in the beginning and soon noticed a gap in the market.
"As we received more projects, we realised that there was a long wait time for customers who wanted to buy a good-quality handcrafted strap from leather crafters like ourselves-it can take months or even years," says Chia, who oversees business development and operations, while Kuan helms product development and marketing. Both look at the overall strategy of the company. "And on the other end of the spectrum [with] ready-made straps, the options were limited in terms of length, lug width, quality and design. So we decided to fill that gap with quality handcrafted straps that were readily available."
هذه القصة مأخوذة من طبعة May 2024 من Tatler Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة May 2024 من Tatler Singapore.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![LIFE'S A BEACH](https://reseuro.magzter.com/100x125/articles/425/1682273/IfV7V5Gq91715928634676/LIFES-A-BEACH.jpg)
LIFE'S A BEACH
Tatler Asia gets an exclusive first look at Rosewood Phuket's new Houses, which include a colossal 21,000 square foot beachfront mansion
![Making Memories](https://reseuro.magzter.com/100x125/articles/425/1682273/zaNx-BZsQ1715928444174/MAKING-MEMORIES.jpg)
Making Memories
In planning the perfect wedding, the expert team at The St. Regis Singapore, with its dreamy ballrooms and bespoke service, ensures that your big day is replete with moments to cherish for a lifetime
![GONE GLAMPING](https://reseuro.magzter.com/100x125/articles/425/1682273/QsJh6ce9j1715928226209/GONE-GLAMPING.jpg)
GONE GLAMPING
Luxury experiential travel company and Beyond opens its first Asian lodge in Bhutan to showcase the country's natural beauty in its full glory
![Under a Forest of Lights](https://reseuro.magzter.com/100x125/articles/425/1682273/kV2CR7Jlw1715927979228/UNDER-A-FOREST-OF-LIGHTS.jpg)
Under a Forest of Lights
For the discerning bride seeking an exclusive and bespoke celebration, JW Marriott Hotel Singapore South Beach is certainly up to the task
![BEYOND SINGAPORE](https://reseuro.magzter.com/100x125/articles/425/1682273/1b1YX4uAO1715927729071/BEYOND-SINGAPORE.jpg)
BEYOND SINGAPORE
As the local dining scene gets more competitive, homegrown brands are expanding overseas with their innovative concepts
![THE MAVERICK MINDSET](https://reseuro.magzter.com/100x125/articles/425/1682273/o44QySs1O1715927224974/THE-MAVERICK-MINDSET.jpg)
THE MAVERICK MINDSET
With the opening of his new exhibition in Japan, Takashi Murakami speaks to Tatler about his prolific and wide-ranging career
![GIVING NATURE](https://reseuro.magzter.com/100x125/articles/425/1682273/aP9VsClCi1715926605191/GIVING-NATURE.jpg)
GIVING NATURE
From those leading Tamily to changemakers and fundraisers, these standout women in philanthropy share how they are making a difference through the causes they support
![House Icons](https://reseuro.magzter.com/100x125/articles/425/1682273/Cq0GyHqsj1715926298507/HOUSE-ICONS.jpg)
House Icons
Gabrielle Chanel wrote her own story in the world of jewellery-a tale that still lives on within the house of Chanel today through its contemporary creations and one-of-a-kind treasures in the Patrimoine collection
![Wrist Action](https://reseuro.magzter.com/100x125/articles/425/1682273/9bgh6QRP71715926045358/WRIST-ACTION.jpg)
Wrist Action
Homegrown watch strap and accessories brand Delugs is making waves across the international watch scene. Co-founders Chia Pei Qi and Kenneth Kuan share how their passion project blossomed into a burgeoning business with an even stronger community
![Chain Reaction](https://reseuro.magzter.com/100x125/articles/425/1682273/C7JTenALz1715924394980/CHAIN-REACTION.jpg)
Chain Reaction
Dripping in diamonds and equipped with a dedicated in-house movement, Richard Mille's RM 07-01 Automatic watches are the paragon of innovation and stylish sophistication