Irene Kim
Tatler Singapore|March 2023
As she celebrates 10 years in the fashion industry, the social media guru and entrepreneur tells Tatler how her life is not always all rainbows and unicorns
Cherry Mui
Irene Kim

Irene Kim might be the ultimate slashie; it's certainly not enough to call her an influencer. With - her modelling experience, hugely engaging social platforms she has 2.7 million Instagram followers at the time of writing television presence and four-year-old fashion brand, Ireneisgood, she is certainly influential. "When I am [working] on either my platform or on my brand, everything is kind of connected for me," she says.

Having grown up between Seattle and Seoul, Kim studied at the Fashion Institute of Technology in New York, then, in 2013, after six years in the city, moved to Seoul to try to break into the modelling industry; soon after, she would become known for her "unicorn" hair. Her decision paid off: she is seen as something of an ambassador for South Korean fashion, she has graced the covers of fashion magazines around Asia, she was named the first Asian global ambassador for Estée Lauder in 2015 and, in 2018, she started her fashion label. The brand's latest endeavour is a crossover with Vans, the global sports shoe brand.

Take us back to the early days of Ireneisgood.

[The brand] came very organically, and it just made sense at the point of my career. I wanted to make something that has good vibes, that is fun and playful. I studied textile design in FIT and with everything that I experienced in my career, it was very natural for me to do something of my own.

هذه القصة مأخوذة من طبعة March 2023 من Tatler Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة March 2023 من Tatler Singapore.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.

المزيد من القصص من TATLER SINGAPORE مشاهدة الكل
LIFE'S A BEACH
Tatler Singapore

LIFE'S A BEACH

Tatler Asia gets an exclusive first look at Rosewood Phuket's new Houses, which include a colossal 21,000 square foot beachfront mansion

time-read
3 mins  |
May 2024
Making Memories
Tatler Singapore

Making Memories

In planning the perfect wedding, the expert team at The St. Regis Singapore, with its dreamy ballrooms and bespoke service, ensures that your big day is replete with moments to cherish for a lifetime

time-read
3 mins  |
May 2024
GONE GLAMPING
Tatler Singapore

GONE GLAMPING

Luxury experiential travel company and Beyond opens its first Asian lodge in Bhutan to showcase the country's natural beauty in its full glory

time-read
4 mins  |
May 2024
Under a Forest of Lights
Tatler Singapore

Under a Forest of Lights

For the discerning bride seeking an exclusive and bespoke celebration, JW Marriott Hotel Singapore South Beach is certainly up to the task

time-read
3 mins  |
May 2024
BEYOND SINGAPORE
Tatler Singapore

BEYOND SINGAPORE

As the local dining scene gets more competitive, homegrown brands are expanding overseas with their innovative concepts

time-read
5 mins  |
May 2024
THE MAVERICK MINDSET
Tatler Singapore

THE MAVERICK MINDSET

With the opening of his new exhibition in Japan, Takashi Murakami speaks to Tatler about his prolific and wide-ranging career

time-read
7 mins  |
May 2024
GIVING NATURE
Tatler Singapore

GIVING NATURE

From those leading Tamily to changemakers and fundraisers, these standout women in philanthropy share how they are making a difference through the causes they support

time-read
7 mins  |
May 2024
House Icons
Tatler Singapore

House Icons

Gabrielle Chanel wrote her own story in the world of jewellery-a tale that still lives on within the house of Chanel today through its contemporary creations and one-of-a-kind treasures in the Patrimoine collection

time-read
4 mins  |
May 2024
Wrist Action
Tatler Singapore

Wrist Action

Homegrown watch strap and accessories brand Delugs is making waves across the international watch scene. Co-founders Chia Pei Qi and Kenneth Kuan share how their passion project blossomed into a burgeoning business with an even stronger community

time-read
5 mins  |
May 2024
Chain Reaction
Tatler Singapore

Chain Reaction

Dripping in diamonds and equipped with a dedicated in-house movement, Richard Mille's RM 07-01 Automatic watches are the paragon of innovation and stylish sophistication

time-read
2 mins  |
May 2024