SWISS STATE OF MIND

From alpine serenity to urban precision, Switzerland offers more than scenic views—it reveals a different way of life. Tatler asks individuals with Swiss affinities to find out what makes this country special to them

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This issue highlights the wonders of Switzerland, prompting us to explore what makes the country so captivating.

Many people are enchanted by its breathtaking natural beauty, a sight to behold with majestic snowcapped mountains, sparkling lakes, and charming villages that seem to emerge from the pages of a fairy tale. Others appreciate the values that are deeply woven into everyday life: a harmonious order that avoids rigidity, punctuality that reflects respect, and efficiency delivered with a sense of calm.

Our friends from the Tatler community, who have strong connections with Switzerland, have generously shared personal stories that vividly illustrate their experiences. These accounts, filled with personal insights and emotions, reveal what continually draws them back and how living or visiting Switzerland has subtly transformed their perspectives on time, place and the essential aspects of life.

Emerson Yao Managing Director, Lucerne Group

Switzerland is synonymous with Swiss watches and stunning Alpine landscapes, according to businessman Emerson Yao. He loves the outdoor lifestyle, from hiking and biking to simply enjoying the mountain views. A fan of fine watchmaking, he also values the country's precision, seen in both its culture and efficient public transport.

He appreciates Switzerland's artistic spirit, with public art seamlessly integrated into everyday life, and its cultural diversity across the various cantons. His favourite spots include the Swiss Alps and villages near peaks like the Matterhorn and Jungfraujoch. He never misses Swiss chocolates, raclette, sausages and local beers. Annual highlights are the Watches and Wonders expo in Geneva and the Basel Fasnacht carnival. Switzerland has deepened its respect for nature and inspired a more sustainable way of living.