PR & MARKETING: THE NEW SURVIVAL CODE OF MODERN BUSINESS

In today’s hyper-digital, hyper-competitive world, PR and Marketing are no longer optional — they are a brand’s lifeline.

- Ayush Gupta

A great product is not enough; what truly matters is whether people see you, trust you, and remember you. Yet many business owners still treat marketing as a luxury and PR as something meant only for big names. The sharpest entrepreneurs know the truth:

VISIBILITY IS POWER - EVERY SINGLE DAY

Imagine a brand like Sunrise Naturals. Their product may be excellent, their service flawless — yet without visibility, they become invisible. Meanwhile, a competitor with average quality can rise faster simply because they communicate better, post regularly, tell their story boldly, and remain active in public spaces.

That is the magic of PR & Marketing.