A New Design Landmark

Elad Yifrach, founder of the design house L'objet, brings his 20-year legacy of craftsmanship and cultural storytelling to India with the brand's debut boutique in New Delhi.

- Tanya Malik

There is something innately artistic about India. From bustling metropolises to the quietest corners, art lives and breathes here. Woven into the fabric of daily life, it remains a cultural constant, regardless of scale. So, when a global luxury house that champions similar values steps into the Indian landscape, it becomes more than just a market move; it is a deeper cultural alignment.

L'objet, the luxury design and fragrance house founded by Elad Yifrach, made its grand debut in India this May with the launch of its flagship boutique at The Chanakya in New Delhi. The brand was brought to the country by Samir Modi of Modi Enterprises. Yifrach's bond with India spans over 16 years, and the national capital holds a special place in his heart. Bringing L'objet to Delhi felt like a natural extension of that bond, he shares.

"India's aesthetic is a beautiful blend of heritage and modern expression, constantly evolving yet always rooted in something timeless. That mirrors our own creative philosophy," Yifrach notes.

L'Objet was born out of a gap Yifrach identified in 2005 when he couldn't find the kind of objects he envisioned for his interior design projects in Los Angeles. Today, the maison is celebrated globally for fusing artisanal craftsmanship with contemporary design. Its arrival in India marks a key moment for the country's luxury design enthusiasts.

L'Objet's foray into India has been seamless, rooted in Yifrach's deep resonance with the country's rich heritage of hospitality.