CRAFTSMANSHIP TAKES TIME

Slowing down has become a luxury in a world where speed has become the norm. Two artisans who believe 'fine work takes time' are seizing the arrival of Lunar New Year to jointly present a limited-edition gift box filled with blessings.

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At a time when efficiency often takes precedence, Malaysia's renowned fashion designer Datuk Professor Jimmy Choo OBE and Eu Yan Sang, a traditional Chinese wellness brand with over a century of history, have come together to launch the special edition ‘Auspicious Blessings’ Lunar New Year gift box. This collaboration is not only a fusion of fashion and tradition, but also a dialogue about craftsmanship and heritage.

To Datuk Professor Jimmy Choo OBE, “beauty” has never been merely an external adornment; it is a balance and calmness that radiate from within. For Eu Yan Sang, the essence of wellness also lies in the slow accumulation of time and the power of remaining focus. Their values align seamlessly — both stress on detail, honour tradition, and pursue authenticity.

In this collaboration, Datuk Professor Jimmy Choo transforms the warmth of Eu Yan Sang’s century-old brand and the elegance of Eastern culture into a gift box that carries blessings. This creation is more than a design piece — it is an extension of a life philosophy.

It delivers authentic beauty and wellness during Chinese New Year, conveying the spirit that “wellness is beauty and craftsmanship never ages.”

Below is the revelation of Datuk Professor Jimmy Choo who shares his insight on creating the "Auspicious Blessings" limitededition gift box with Eu Yan Sang.

WHAT DOES THIS COLLABORATION WITH EU YAN SANG MEAN TO YOU?

This collaboration unfolded very naturally. I've know Dato’ Sri Anne Eu, Chairman of Eu Yan Sang Malaysia, She and I have been close friends — we're old friends. So, when Eu Yan Sang proposed the idea, I saw it as an opportunity to explore something new. I've always believed that "beauty" is not just something you wear; it's a balance and glow that come from within.