329 MINUTES WITH...Yael Cohen

The cancer activist wants to purge your bloodstream of microplastics.

- BY ERICA SCHWIEGERSHAUSEN

IT’S 9 A.M. ON A SUNNY spring morning in London, and Yael Cohen is in a basement-level room a few blocks from Selfridges rubbing numbing cream on her arms. “I'm terrified of needles,” she says, though she's about to spend the next two hours with a cannula in each arm. The former wife of megamanager Scooter Braun is now the CEO of Clarify Clinics, a British-based startup offering a procedure it claims can remove microplastics from one's blood—for around $13,000. After having the “Clari procedure” done on herself for the first time in January, Cohen wrote on Instagram that she saw “a 90 percent reduction in microplastics after just one session” and posted screenshots of her before-and-after bloodwork. This is her second go-round. The clinic has been open since the end of last year, she says; it's fairly bare-bones, just a nurse, a doctor, and a single room. They don't yet have FDA approval in the U.S. but intend to apply for it “imminently,” per Cohen. In the meantime, there is no shortage of people ready to visit here in London. Venture capitalists have been making appointments, as have various executives and celebrities: Orlando Bloom recently posted a picture of himself hooked up to the clinic's machine. “Thanks for the help @clarifyclinics,” he wrote on Instagram alongside a prayer-hands emoji.