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Electric Opulence Reimagined

October 2024

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Man's World

The Mercedes-Benz EQS SUV 580 challenges the idea of what a luxury SUV should be in the electric era and, in many ways, succeeds. It may have a few quirks, but its blend of range, performance, and a few pleasant surprises makes it a strong contender in an evolving space

- Kanaad Chatterjee

Electric Opulence Reimagined

Hyderabad is a city where history and modernity collide. Its vibrant, contemporary streets, bustling with tech parks and IT offices, coexist with the grandeur of the Nizams that echoes through its palaces. Falaknuma Palace, perched high above the city, embodies this rich legacy of centuries of prosperity and art. Its marble staircases and frescoed halls have played host to royalty, dignitaries, and now, to an electric future. There, amidst gardens perfumed with frangipani and peacocks strutting through manicured lawns, the Mercedes-Benz EQS SUV 580 was unveiled.

The event mirrored the elegance and forward-thinking nature of the EQS SUV itself. Before even getting behind the wheel, a series of curated activities, including perfume-making, breathing workshops, and chocolatemaking classes, set a decadent standard for the EQS SUV to live up to. These experiences were not mere distractions but a prelude, connecting us to the EQS SUV's essence of silent, sustainable luxury.

imageAfter an elaborate four-course dinner at the world's longest dining table, expectations were high for this SUV, the first of its kind to be manufactured outside the USA. Fittingly, I started the next day in the back seat-a place where the EQS SUV claims to offer a S-Class-like experience.

Back-Seat Experience

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Up, Close, And Personal With Katrina Kaif

Box office super star, Katrina Kaif, whose last onscreen appearance was in the 2024 thriller Merry Christmas, is these days more focussed on her personal life away from the showbiz while building her beauty brand. We caught up with the gorgeous actress at the unveiling of Rado's festive campaign titled \"The Time is Now\". What makes Katrina the perfect brand ambassador of Rado is her understated elegance that is also a trademark of the global watch brand. In her own words: \"It is that understated elegance which quietly makes a statement without trying too hard.\" Excerpt from a quick tête-à-tête:

time to read

2 mins

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OFF THE GRID WITH JEHAN DARUVALA

One of India’s most accomplished motorsport exports, Jehan Daruvala opens up about the pressure of high-stakes racing, the struggle for recognition, and why stepping away from the grid, for now, doesn’t mean he’s out of the race.

time to read

10 mins

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CASIO GOES MECHANICAL THE EDIFICE EFK-100

With it's latest release, Casio enters the world of mechanicals for the first time, chasing a space long dominated by the Seiko 5s, Citizen Tsuyosas, and Tissot PRXs of the world

time to read

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The Best Indian Menswear Brands For Every Style

Ten homegrown brands for seven style personalities, this is your desi wardrobe sorted

time to read

2 mins

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Behind The Seams With Shantnu & Nikhil

The myth of the always-dressed designer is hard to shake. But this designer duo thrives on breaking the stereotype

time to read

2 mins

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Man's World

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Health, Wealth And A New Way To Live

The man behind Modicare, ColorBar Cosmetics and 24SEVEN, Samir K Modi, Managing Director, Modi Enterprises, is now driving a wellness and entrepreneurship movement with Modiway - The New Way, designed to transform lives for a healthier and fitter world

time to read

3 mins

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Haircare With A Scandinavian Soul

Can a new brand from Sweden appeal Indian consumers amidst the tough competition in the industry? We ask SACHAJUAN's co-founder, Sacha Mitic

time to read

3 mins

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Redefining Automotive Design In The EV Era

As cars undergo a paradigm shift towards electric vehicles (EVs), prioritising software over tangibles like engines and gearboxes, car design is also undergoing a a seismic change...

time to read

2 mins

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Man's World

HMT'S SECOND WIND

From flight cockpits to clerical offices, HMT once united India's wrists across the boundaries of class, creed, and career. Now, decades after its founding, a design lab is leading the push to bring it back for the 21st century, stronger than ever

time to read

4 mins

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How Much Ethanol is Too Much Ethanol?

Amid rising concerns over performance, efficiency, and long-term readiness, here's what India's rapid shift to ethanol-blended fuels E5, E10, and E20, means for everyday motorists

time to read

3 mins

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