In the Spirit of Music

Burberry celebrates its British heritage in a new campaign.

- By JHANVI DUGGAL

No one captures the true essence of a British summer—think tank tops, flip flops, popsicles, and music festivals—better than Burberry. This year, the house has set the tone for the season with a new campaign that celebrates the legacy of British music festivals. Titled Burberry Festival, the campaign is a series of short films and portraits that showcases the joy of live music. Chief Creative Officer, Daniel Lee brings together a cross-generational cast of iconic musicians, including Liam Gallagher, Goldie, Seungmin, Chy Cartier, Cara Delevingne, for the campaign.