DRIP APPEAL

In the world of beauty and wellness rituals, IV therapy is the new buzzword.

- ANJAN SACHAR

In the last couple of years, the correlation between external beauty and internal health, totalling to a holistic approach to wellness, quickly moved from being a trend to a lifestyle. After aesthetic smoothies and nutritional gummies, came the casual Instagram stories featuring a needle in the arm and a drip bag— one that promised beauty benefits. “Beauty drips, also known as IV (intravenous) therapy or vitamin drips, bypass the digestive system, allowing for quicker, more efficient and instant absorption of vitamins and minerals directly into the bloodstream,” explains Dr Kiran Sethi, Delhi-based integrative aesthetic specialist, dermatologist and founder of Isya Aesthetics. Considering, our diet today often lacks in supplying the body with essential nutrients and promoting its absorption, IV therapy steps in as a sure shot solution.

Popularised as beauty drips, receiving nutrients intravenously has holistic health benefits that go beyond just glowing skin or refuelling energy. From improving hydration to boosting immunity, and curing hangovers—there’s a drip for every concern.

GLUTATHIONE AND BEYOND