INDIA'S ACTIVEWEAR REVOLUTION - STRCH

FROM GYM TO CAFE AND EVERYWHERE IN BETWEEN, STRCH IS PROVING THAT ACTIVEWEAR IS NO LONGER JUST ABOUT WORKOUTS; IT'S ABOUT THE WAY WE LIVE TODAY.

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When was the last time you wore your gym clothes only to the gym? Chances are, your leggings doubled up for errands, your hoodie worked for a casual coffee run, and your sneakers stayed on through dinner plans.

It's this very blurring of lines that inspired Prithvi Bhagat to launch STRCH — a homegrown activewear label that's rethinking how India dresses for movement and for life. “Activewear today is no longer just about the gym; it is about how people live,” Bhagat says.

EVERYDAY EASE MEETS PERFORMANCE