يحاول ذهب - حر

Fashion enters its harrell era

September 2023

|

GQ India

With Pharrell Williams freshly enthroned at Louis Vuitton, a grand new convergence between fashion and pop culture is underway. Inside the audacious first months of Pharrell's reign-and the ambitious revolution he's planning to mount.

- Noah Johnson

Fashion enters its harrell era

PHARRELL WILLIAMS HAS a pimple. There's a bandage on his chin, and immediately after introducing myself, I ask him, "What happened?" And he says in the nonchalant, melodious voice I've heard approximately 1 billion times on speakers and in headphones but did not expect to be so perfectly his in person: "Oh, just a pimple."

He just turned 50 and his skin has the texture and tone of a nourished and wellhydrated 22-year-old. Upon clocking the bandage, I thought maybe one of his four children had caught him with a head butt. Maybe he fell skateboarding. I did not in a thousand years expect him to tell me that under the bandage he had hidden a pimple. And immediately I feel like a jerk for calling attention to it.

But Pharrell does not seem perturbed by my comment, or by the blemish or the bandage. He is full of humility. He is open and honest and ready to share himself-and his imperfections with the world.

We were in a vast parking lot in Pharrell's hometown of Virginia Beach, amid a carnival of trailers and trucks that served as the backstage area for the now-annual three-day music festival called Something in the Water that he hosts right on the sand. It was late April, a momentous time for Pharrell. He was just two months into his new job as the men's creative director of Louis Vuitton, and enormous questions were swirling about what the superstar producer would do with the keys to a global luxury superbrand.

المزيد من القصص من GQ India

GQ India

GQ India

The Count of Kochi

India's leading performance artist and curator Nikhil Chopra reimagines the upcoming edition of the Kochi-Muziris Biennale as something evolving and responsive—rather than a finished spectacle.

time to read

10 mins

August - September 2025

GQ India

GQ India

Game of Jawns

A DEFINITIVE GUIDE TO THE UNPRECEDENTED UPHEAVAL IN THE FASHION WORLD'S GREAT HOUSES.

time to read

1 min

August - September 2025

GQ India

GQ India

How to Build the Next Great Watch Brand

Sylvain Berneron's debut timepiece made him the most exciting watchmaker in the industry. His second watch is even better.

time to read

2 mins

August - September 2025

GQ India

GQ India

SUPER STRIKER SHREYAS

Shreyas lyer is one of world cricket's biggest stars. Is the national team finally ready to embrace his supreme talents?

time to read

8 mins

August - September 2025

GQ India

GQ India

String Theory

Internet's favourite sitarist Rishab Rikhiram Sharma speaks on learning under the late Pandit Ravi Shankar, making Indian classical music more accessible to modern audiences, and his plans for Sitar for Mental Health.

time to read

7 mins

August - September 2025

GQ India

GQ India

4 Ways to Embrace Maximalism as a Minimalist

Trust us: You've got enough solid V-neck sweaters and straightleg chinos already. Now it's time to stock up on the swerves that swing for the fences.

time to read

1 min

August - September 2025

GQ India

GQ India

VIRGIL ABLOH ARCHIEVE

INSIDE THE TOP SECRET

time to read

3 mins

August - September 2025

GQ India

GQ India

The Sonic Stylist

With a viral mixtape and music video, hip-hop OG Kr$na has finally hit the big time.

time to read

11 mins

August - September 2025

GQ India

GQ India

Opening Doors

MUMBAI’S NIGHTLIFE was surging in the mid-2000s, with over 300 bars and clubs throbbing from the southern tip of Colaba to the louche fringes near the Dahisar plaza.

time to read

4 mins

August - September 2025

GQ India

GQ India

Tracing the Line

From silk atelier to classrooms, Hermès reveals the artistry, precision and play behind its yearlong celebration of craft.

time to read

3 mins

August - September 2025

Translate

Share

-
+

Change font size