WITH each biscuit, we’re giving a little bit of happiness,’ smiles Harriet Hastings, the founder of British biscuit company Biscuiteers. ‘It’s a lovely feeling when you’re sent one of our boxes, knowing that someone is thinking of you and they’ve taken the time to choose a theme of biscuit that reflects what they know and understand about you. It’s never a bad day when a Biscuiteers biscuit arrives in the post.’
Forget flowers, wine and chocolates—make them smile with a charming hand-iced biscuit or two, presented in a beautifully illustrated box. This has been the mission of Biscuiteers since its launch in 2007, when Ms Hastings, who had a background in marketing and branding, realised that there was a gap in the market for stylish, personalised food gifting. Together with her husband, Stevie Congdon, founder of catering company Lettice Events, she set to work brainstorming a product that would shake up the luxury-present space and make commercial sense.
‘The breakthrough moment came when I realised that the biscuit is a blank canvas,’ she reveals. ‘In design terms, the biscuit is limitless. It’s also postable and has a long shelf life—good for any e-commerce business— but it was really all about the design element.
We knew it could be an aspirational gifting idea and there was huge corporate opportunity, too—we could offer brands exceptional creations with biscuits.’
هذه القصة مأخوذة من طبعة November 29, 2023 من Country Life UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 29, 2023 من Country Life UK.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Don't rain on Venus's parade
TENNIS has never been sexier—at least, that is what multiple critics of the new film Challengers are saying.
A rural reason to cheer
THERE was something particularly special for country people when one of the prestigious King’s Awards for Voluntary Service was presented last week.
My heart is in the Highlands
A LISTAIR MOFFAT’S many books on Scottish history are distinctive for the way he weaves poetry and literature, language and personal experience into broad-sweeping studies of particular regions or themes. In his latest— and among his most ambitious in scope—he juxtaposes a passage from MacMhaighstir Alasdair’s great sea poem Birlinn Chlann Raghnaill with his own account of filming a replica birlinn (Hebridean galley) as it glides into the Sound of Mull, ‘larch strakes swept up to a high prow’, saffron sail billowing, water sparkling as its oars dip and splash. Familiar from medieval tomb carvings, the birlinn is a potent symbol of the power of the Lords of the Isles.
Put it in print
Three sales furnished with the ever-rarer paper catalogues featured intriguing lots, including a North Carolina map by John Ogilby and a wine glass gibbeting Admiral Byng, the unfortunate scapegoat for the British loss of Minorca
The rake's progress
Good looks, a flair for the theatrical and an excellent marriage made John Astley’s fortune, but also swayed ‘le Titien Anglois’ away from painting into a dissolute life of wine and women, with some collecting on the side
Charter me this
There’s a whole world out there waiting to be explored and one of the most exciting ways to see it is from the water, says Emma Love, who rounds up the best boat charters
Hey ho, hey ho, it's off to sow we go
JUNE can be a tricky month for the gardener.
Floreat Etona
The link with the school and horticulture goes back to its royal founder, finds George Plumptre on a visit to the recently restored gardens
All in good time
Two decades in the planning, The Emory, designed by Sir Richard Rogers, is open. Think of it as a sieve that retains the best of contemporary hotel-keeping and lets the empty banality flow away
Come on down, the water's fine
Ratty might have preferred a picnic, but canalside fine dining is proving the key to success for new restaurant openings in east London today, finds Gilly Hopper