THE EARLY 1990S were marked by a shifting cultural landscape and as the world entered its next decade, the end of the Cold War ushered in a sense of optimism and this newfound dynamism was reflected in the design sensibilities of the era. In terms of cultural zeitgeist, the utilitarian aesthetic previously associated with implements of war (i.e. fighter jet cockpit instrumentation) was reinterpreted with a minimalist aesthetic and it was against this backdrop that Bell & Ross – founded in 1992 by childhood friends, Bruno Belamich and Carlos A. Rosillo – made its debut.
Their namesake brand’s BR 03 collection has been emblematic of Bell & Ross’ identity and style since 2005, with the launch of the BR 01 with an imposing 46mm case. The brand’s early designs not only captured the spirit of the times, but also appealed to a burgeoning audience of watch aficionados who were seeking something different from the traditional round cases and conservative dials prevalent in the industry.
Carving a unique niche in the watch world with its focus on aviation and military aesthetics, Bell & Ross’ “circle within a square, held by four screws” reminiscent of the silhouette of cockpit clocks set them apart from competitors and attracted a dedicated following. In 2006, the 42mm model was launched with great success. In 2023, the BR 03 amazes us once again with a 41mm case and other remarkable features.
هذه القصة مأخوذة من طبعة Issue 194 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Issue 194 من August Man SG.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Viva Internazionale!
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In the age of independent thinking, our idea of leaders needs to evolve. Let us posit an alternative to traditional ideas of leaders: leadership is a choice, an act rather than a personality trait. We choose to do the difficult thing. We choose to bear responsibility when few would. You don't need the contrivances of power to be a leader. Instead, you can be a Community Developer at a gaming company, introducing small but vital initiatives to grow and engage with your community. You can be a DJ, moving the masses with music, making waves rather than demands. You can be a tattoo artist or the owner of a gallery, helping people discover their sense of self through art.Or you could fight for a better, kinder world for animals in Singapore.Here are the leaders of today. Here are the August Men of Tomorrow.
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Joseph Schooling: Success On His Terms
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THE SWEET LIFE
The re-emergence of the 'skater' aesthetic in fashion is more than just a trend; it's a cultural shift.