CONTINENTAL SHIFT

FRANCK MULLER'S CELEBRATED VANGUARD COLLECTION OF SPORTS WATCHES HAS UNVEILED YET ANOTHER ASIA PACIFIC EXCLUSIVE.

- WORDS SUFFIAN HAKIM PHOTOS FRANCK MULLER

THE MODERN LUXURY sports watch market is becoming saturated, as maisons jump on a burgeoning trend among collectors for watches that fit the lifestyle of the modern gentleman.

But Franck Muller has been ahead of the curve for over a decade, experimenting as far back as 2013 with a sports watch in its classic Cintrée Curvex shape. It was named Vanguard because it was at the cutting edge of what the modern sports watch could be.

Now, Franck Muller is signalling a continental shift with the release of the Vanguard Sport Asia Pacific Exclusive. This release isn't just another addition to the catalogue; it is a calculated move to dominate the regional sports watch landscape. By tailoring this exclusive to the Asia Pacific market, the maison is refining its trademark silhouette into a more versatile, daily-wear contender defined by sculptural design and hand-finished detailing, one that could fundamentally rebalance collector priorities in the region.