Unleashing Potential: The Dynamics of AI in India

After attending the Microsoft AI Tour recently, I attended a few conferences and met with some government officials over the past few weeks during my macro tour.

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During my field research, it was clear that whether it’s the Enterprise or the Government, there is an increasing focus on technology and Artificial Intelligence (AI). Here’s sharing some interesting insights on technology and AIrelated trends in India.

Enterprise Digital Landscape

With Generative Artificial Intelligence (Gen AI) coming into the limelight, the focus of the enterprise is shifting to data, analytics and AI.

So, what are some of the interesting AI-driven use cases enterprises have started working on?

In the Banking & Financial Services sector, some of the top applications that companies have prioritized and are doing pilots on are customer call servicing, product recommendations, credit analysis, fraud detection, payments analysis, as well as financial analysis and advice.

So, instead of your bank Relationship Manager (RM) calling you by recommending some random financial products, don’t be surprised if they suddenly seem to know you much better and start recommending apt solutions to meet your needs. After all, there may be an intelligent assistant guiding the RM at every step.

Exhibit 1:

In general, generative AI is being used for various applications such as creative writing and content creation, language translation, personalized marketing, chatbots and virtual assistants, call centre operations, developing new products, and medical research.