Pkg sector must embrace innovation as key biz strategy

PHARMACEUTICAL packaging sector must embrace innovation as a key business strategy. Innovations in packaging technologies have come to play a significant role to help consumers recognize authentic products and also to prevent them from counterfeiting.

- By Sumi

The pharmaceutical industry has been setting trends for a broader packaging industry for many years, due to the strict safety and quality requirements.

Technological advancements in today's day and age have taken the use of automated machines and robotics one step forward.

Innovative packaging machines are essential for the future of the pharmaceutical packaging sector.

Role of machinery is significant in pharmaceutical packaging for protecting the products safely.

Innovative technology will enhance pharmaceutical packaging sector's capacity. Machine manufacturers should focus on specialised equipment and machines mainly used for niche dosage forms packaging products.

Growing demand for packaging

The demand for pharmaceutical packaging is increasing and will continue to increase as companies rely more on packaging and labelling as media to protect and promote their products, to increase patient compliance, and to meet novel regulatory guidance.

Packaging is one of the largest industrial sectors across the globe. The basic aim for packaging has always been to safeguard the medicinal product during transportation, storage and distribution. Pharmaceuticals packaging is a unique discipline that blends science, engineering and technology, designing, crafting, marketing and business principles.

Pharmaceutical packaging machines are unique, as these machines must produce completely tamper-resistant packaging. Moreover, packaging for pharmaceutical products also needs to be leak-proof so that the drugs and medicines inside the packaging should not be degraded by contact with the atmospheric conditions.

Pharmaceutical packaging machines can be defined as a range of innovative equipment, machines and tools, which are used to pack and seal the drug products contained in a pack. Thus, packaging machinery facilitates in packaging product so as to contain, safeguard and preserve the medicinal products.