India's herbal, Ayurveda prioritize clean labels to strengthen trust

INDIA's herbal and Ayurveda sector is increasingly transparency prioritizing and clean labelling to build consumer trust and reinforce the integrity of its products.

- Nandita Vijayasimha, Bengaluru

With growing awareness about product safety, authenticity, and sustainability, companies are adopting clearer ingredient disclosures, ethical sourcing practices, and stringent quality standards. This shift not only reassures consumers about the purity of herbal remedies but also strengthens the sector's commitment to sustainable and responsible practices.

Gaurav Soni, founder & managing director, Botanic Healthcare, said that over the past few years, the world wellness industry has seen a drastic change, as herbal and ayurvedic nutraceuticals have become one of the leading players in the pursuit of preventive health. These natural, plant-based solutions are now no longer niche market products but have found mainstream popularity, thanks to modern scientific research and increased consumer interest in holistic wellness solutions.