POLE POSITION

The TAG Heuer Formula 1 Chronograph is ready for action

- KEN KE

Some watches need no introduction as they feel like they have aways been around, or at least as long as we can remember. The TAG Heuer Formula 1 Chronograph is one such watch, but in its current form, it certainly is different and needs an explanation. The why of the watch is clear enough but we will spare a few words here for TAG Heuer's association with the pinnacle of motor sports. If you think Formula 1 and you think TAG Heuer, that is an obvious win and the brand did it to great effect in the 1980s when it launched the original Formula 1 collection (it was 1986 to be precise). That old collection was purely quartz but it put the brand on the radar of lots of young people. This is what marketing dollars are for but it only comes up aces when the product is right.