The Bulgari Icon Campaign Closes The Loop On Its Icon Status

Bvlgari celebrates the iconic Bvlgari B.zero1 ring with new iterations to honour its minimalist, architectural elements in the Bvlgari Icon Campaign starring Zendaya and Lisa Manoban.

- LingJie Tuang

Since the inception of the Bvlgari B.zero1 ring 25 years ago, the emblematic design has undergone countless iterations, varying in volumes and thicknesses from single to quadruple bands. Under the lens of David Sims and directed by Cara Stricker, ambassadors Zendaya and Lisa portray the unwavering charge of energy the B.zero1 represents in the Bvlgari Icon Campaign.