The PARISIAN touch

Roger Vivier's brand ambassadors shine bright in its Spring/Summer 2025 campaign.

- JOAN KONG

It’s all about that je ne sais quoi, as Roger Vivier stays true to its roots in Paris, with the City of Light as its backdrop for its Spring/Summer 2025 campaign. Titled “Un Air de Paris”, the imagery, conceived by creative director Gherardo Felloni, celebrates women with strong identities who echo the brand ethos. The main characters this round? Brand ambassadors include iconic Parisian muse Ines de La Fressange with her daughters, Violette and Nine D’Urso, as well as Chinese actress Xin Zhilei.

Shot by London-based photographer Marcin Kempski within the historical walls of Parisian salons, the campaign depicts the contrast between youthful vitality against a scene of classical opulence. As sunlight filters through, casting a warm glow on quaint wallpapers and sculpted