Natural WOMAN

Wearing pieces from Cartier's latest Nature Sauvage High Jewellery collection, Emma Chamberlain speaks to L'OFFICIEL about her career highs, from being a successful YouTuber to establishing herself as a true fashion insider.

- ALESSANDRO VIAPIANA, TIM NGAU

Emma Chamberlain’s road to success is decidedly 21st century. Her fashion career began in 2017, when she was just 16 years old. Explaining her beginnings, she says, “I was going through difficult times and I needed an artistic outlet. My father said to me, ‘Why don’t you create a YouTube channel? You always wanted to be a YouTuber. This is the moment.’” Chamberlain hesitated, but ended up taking the plunge. “Like a miracle, it worked and people liked it,” she adds. Her channel has attracted a loyal audience, who tune in for Chamberlain’s self-deprecating humour, inventive style choices and cheekily edited videos, which are known for their abruptness, text on screen and succession of shots. Now, seven years since she began, Chamberlain, at 23 years old, is a front row regular and correspondent at the Met Gala. The extent of her global influence is no less than that of the “supers”, like Naomi Campbell, Cindy Crawford and Linda Evangelista, in the 1990s. During Haute Couture Week at the end of June, Chamberlain put on the Chryseis necklace and ring, from Cartier’s new Nature Sauvage High Jewellery collection, and shared with L’OFFICIEL her fascination with fashion and jewellery.

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