BLUE as blue can be

Elevated and progressive, Levi’s Blue Tab collection signifies denim at its best.

- By JOHN NG

Why don't we take a moment to appreciate Levi's- the brand that's been dressing rebels, dreamers and doers since 1873? You probably already know the story: Levi Strauss & Co. invented blue jeans for gold miners, and somehow, those rugged pants became a worldwide symbol of freedom, individuality and cool. Even in 2025, the American clothing brand has not stopped revisiting its legendary past with each piece of its newest collection, the Blue Tab. Designed for anyone who appreciates the aesthetic aspect of the clothes he or she wears, the collection represents more than merely denim, it creates a dialogue between the then and the now.