OVERBLUSHING

Bold, and unapologetically vivid—when it comes to blush, more is more.

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Apply blush to the apples of your cheeks—where they naturally lift when you smile.

But don't overdo it, or it'll look dated.” That was the standard advice a decade ago. What used to be considered a makeup “rule” now feels like it needs a refresh. Today, blush isn't confined to the cheeks—it sweeps across the forehead, under the eyes, along the nose, even down to the chin. The look known as over-blushing has become its own beauty statement.

The person who sparked this global blush revival? Hailey Bieber. When she debuted her viral strawberry makeup on TikTok in the summer of 2023, searches for “over-blushing” on Google soared, and soon, rosy-cheeked looks—brushed generously over the nose and eyelids—dominated social media. A year later, she amplified the trend by launching the Pocket Blush under her brand Rhode, cementing the style's appeal. Glowing skin, a sun-kissed flush, and a scattering of freckles—Hailey’s effortlessly radiant look won hearts around the world.