Colour Without COMPROMISE

Schwarzkopf Professional reveal Igora Zero Amm, their newest colouring service that is a hundred percent free from ammonia.

- ALISHA AZUDDIN

In the quest for vibrant, healthy hair, ammonia-free hair dyes have emerged as a game-changer. These innovative colourants offer a gentler alternative to traditional dyes, minimising hair damage and scalp irritation while delivering rich, long-lasting hues. With that, it’s no surprise that haircare giant Schwarzkopf Professional decided to bring their own ammonia-free innovation to the beauty space.

Introducing Igora Zero Amm—the newest member to the beloved Igora family. A new ammonia-free hair colour line, the Igora Zero Amm is formulated to offer the same high-quality results as the original Igora, blending the reliability and intensity of previous collections with a gentler, more natural approach. Perfect for sensitive scalps and frequent use, ammonia-free formulas like Igora Zero Amm preserve the hair’s natural moisture and shine, making them a favourite among those who value both beauty and hair health.

Despite its gentler composition, Igora Zero Amm delivers the same intense colour and superb coverage that you’ve come to expect from Schwarzkopf Professional. Whether you’re aiming to cover greys or simply crave a fresh new shade, this innovative line promises long-lasting, glossy results that don’t skimp on quality.

“Igora Zero Amm is all about colour without compromise for stunning tresses and haircare confidence. It is also about embracing a new era of conscious beauty…” says Jenny Lim, head of marketing of Henkel Consumer Brands, Malaysia and Singapore.

Now rewinding back to April when Schwarzkopf Professional hosted an incredible hair show that featured stylists from Malaysia, Singapore, Indonesia, Thailand, Taiwan and India, it allowed us to catch up with global colour ambassador, Lesley Jennison as she shares more behind the new collection and what sets it apart from others on the market.