WEDO PROFESSIONAL

We usually expect instant gratification when it comes to haircare.

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You want your shampoo to lather up and give you a fresh, clean feeling as soon as you rinse it off, and you want your conditioner to immediately render your hair a shiny, soft feel. This is why most conventional products in the market are loaded with chemicals like silicones, sulphates, propylene glycol, and PEGs, all of which make it feel like a product is working. You may not be aware, but some of these ingredients may be absorbed through your scalp, so knowing what’s in them is important. Enter, WeDo Professional – committed to bringing positive change in the beauty industry with its clean, natural, sustainable, and ethical hair and skincare products.

The entire product portfolio has been co-developed with Wella Professional scientists in collaboration with hairdressers to bring you an eco-ethical range of products without compromising quality. Beyond the idea of being natural, the brand wanted to be as responsible and holistic as possible, which they achieved by looking at the composition and quality of ingredients and paying attention to packaging sustainability, animal welfare, and overall human impact.

Shampoo bars are getting popular nowadays as more people move towards less plastic usage. The brand’s offering to the segment is as close to a zero-waste proposition to haircare as possible.