Back Again

As Panchayat’s new season releases and Kota Factory’s next chapter is almost here, actor Jitendra Kumar delves into details about his decade-long journey, his loyal fan following, and what to expect

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GRAZIA: Your first project, TVF Pitchers, was at the beginning of the whole short-form and OTT content revolution. Can you tell us a little about that time?

JITENDRA KUMAR: All of us at TVF came to make films, to entertain. At that time, the YouTube market and these small sketches were the talk of the moment – so we did that, and the sketches did really well. We always wanted to do story-forward and long-format content, so the popularity of these sketches got us brands and commercial engagements, which then helped us make content like Permanent Roommates and Pitchers. These two shows were like testers for India to figure if the series format will work here. The business potential of OTT was seen, and that’s what eventually lead to what we know today. Even with