RAHUL MISHRA X TOD'S Couture In Concert

Indian craftsmanship meets Italian savoir-faire in this first-of-its-kind collaboration, reports Praachi Raniwala

- Praachi Raniwala

Rahul Mishra remembers the first time he visited the Tod's factory in Ancona, in Italy's Marche region. "It was roughly six years ago, and I was amazed by the incredible infrastructure. It's difficult to see the entire facility in one day; it's that big," reminisces Mishra. "I felt how passionate the brand is about handmade craftsmanship, and that's what we connected on," he tells ELLE India. The seeds of working together were sown back then and have finally come to fruition now, with the launch of the 'Rahul Mishra X Tod's' collection, a line of couture accessories for which the 100-year-old Italian powerhouse has worked with an Indian label for the very first time.

"Tod's met Rahul (Mishra) for the first time a few years back, and discussions of a collaboration were driven by his exquisite creativity and our shared values of craftsmanship and quality," says Carlo Alberto Beretta, the general manager at Tod's. "The collection is part of Tod's Factory, a creative laboratory where established and emerging designers are invited to offer their point of view on Tod's DNA and its iconic heritage. It allows designers unique access to our craftsmen and savoir-faire in the Marche region of Italy," Beretta adds.