KYLE'S WORLD

Front-row fixture and budding designer Kylie Jenner expands her growing empire.

- Véronique Hyland

Ask Kylie Jenner what it feels like to have been famous her whole life, and it’s like asking a fish what water feels like. “It’s really hard for me to answer that question,” she says, “because I just don’t know what it would’ve been like otherwise.” Unlike her older siblings, who can dimly recall their salad days of making Vons runs undisturbed by TMZ, there was no “before” for Jenner, no regular existence to miss. Fame, she says, “is just something I’ve learned to grow up with, or grow up in.”

If fame is the substance in which Jenner swims, she’s been going with the flow lately. If you’re going to be in a fishbowl, you might as well have the most eye-catching finery. For the last few Paris couture weeks, she’s been front and center in looks from Schiaparelli and Jean Paul Gaultier, styled by Alexandra and Mackenzie Grandquist. “I just woke up one day and was like, ‘I want to go to Paris Couture Week,’” Jenner says of the takeover. Her first season, “I had the most fun and didn’t sleep the whole time. Just got a taste for couture. I can’t ever go back now.”

This past November, she entered the fashion world herself, with a line, Khy, that is built on a drop model and approachably priced. Her goal was “to make high fashion more attainable,” she says. Jenner follows the young-designer landscape closely, scouring Pinterest and Instagram. “I just got Tumblr again. I’m always searching for inspiration.” She’s collaborated with rising talents like Natasha Zinko, and Antonin Tron of Atlein (whom the Grandquists introduced her to); her newest linkup is with Danish designer Sia Arnika.