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It's Quiet.It's Demure.It's the New Plastic Surgery.

February 2025

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ELLE US

The Undetectable Era” is here.

- BY KATHLEEN HOU

It's Quiet.It's Demure.It's the New Plastic Surgery.

There’s something different about how we look these days. Faces used to practically have logos: Forehead by Botox, lips by Juvederm, and cheeks by Restylane.

Now you can’t exactly figure out what treatments people are getting. If work is being done, it’s subtle, sotto voce. It’s the Undetectable Era.

“It’s demure,” observes celebrity makeup artist Daniel Martin when I ask for his thoughts on this new paradigm. It’s mindful. As the reigning no-makeup-makeup artist, Martin’s long been an expert at understated beauty. Now he jokes about the new “no-filler-filler cheek,” saying, “the technology and the work now are definitely different. It’s undetectable.”

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