Endless Summer

Designer Silvia Tcherassi opens her first boutique in Capri, a beloved holiday destination for her family.

- NAOMI ROUGEAU

Wearing a Silvia Tcherassi design has a transportive effect. You could very well be in the middle of Manhattan, but shrouded in layers of silk handpainted with bold florals or gauzy cottons striped with the shades of a Caribbean sunset, you might as well be in Colombia, where the designer and former decorator was born, founded her business in 1987, and opened her first hotel in 2009. Tcherassi's work is at once statement-making and totally effortless. In fact, she published a book, Elegancia sin Esfuerzo ("Effortless Elegance"), with Random House about her singular (though much copied) approach to style and hospitality. This summer, Tcherassi's globe-trotting clientele will no doubt be thrilled the designer has set up shop in Capri.