POST-SHOW COVERAGE: 2025 NAB SHOW REDEFINES MEDIA AND ENTERTAINMENT WITH INNOVATION AND GLOBAL IMPACT

2025 NAB SHOW REDEFINES MEDIA AND ENTERTAINMENT WITH INNOVATION AND GLOBAL IMPACT

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The 2025 NAB Show in Las Vegas drew 55,000 attendees from 160 countries, showcasing transformative media trends like Al, the creator economy, and sports technology. As the global hub for storytellers, it fostered innovation and collaboration, setting the stage for the future of content creation. The 2025 NAB Show, held April 5-9 at the Las Vegas Convention Center, concluded as a transformative milestone for the media, entertainment, and technology industries, cementing its reputation as the world’s premier platform for storytellers and innovators. With 55,000 registered attendees from 160 countries, cutting-edge exhibits spanning over eight soccer fields, and a vibrant focus on trends like artificial intelligence (Al), the creator economy, and sports technology, the event showcased the future of content creation, distribution, and monetization. “The 2025 NAB Show truly exemplified the vibrant evolution of media and entertainment, debuting tools and technologies for all storytellers,” said Karen Chupka, EVP of Global Connections and Events at NAB.

Unprecedented Global Reach

This year's NAB Show attracted a diverse audience, with 26% of attendees traveling from outside the U.S. and 53% registering for the first time, reflecting its growing global appeal. The event welcomed professionals from broadcasting, streaming, film, podcasting, and beyond, fostering connections across the content ecosystem. With nearly 1,100 exhibitors, including 125 first-time participants, global brands like Adobe, AWS, Blackmagic Design, Canon, Sony, and Verizon Business showcased groundbreaking solutions, reinforcing NAB's role as a hub for media innovation. “This is our Super Bowl,” said David Ross, CEO of Ross Video. “You've got to come to NAB—it's the biggest trade show in our industry.”