THE STORY OF US

The startling intimacy of Taylor Swift's Eras Tour.

- AMANDA PETRUSICH

Critics are always bellyaching about the death of the monoculture— we no longer consume the same cultural objects at the same time or in the same way, and as a result we feel disconnected, adrift, lost. The mind-boggling inescapability of Taylor Swift’s latest endeavor—a sixty-date stadium romp known as the Eras Tour—offers one enormous exception. The tour recaps all ten of Swift’s studio albums, presenting each as an epoch, with its own elaborate sets, costumes, and vibes. (The scope of the show reinforces the hysterical demands on twenty-first-century pop stars: be something new every time you show up, or don’t show up at all.) Swift cancelled her previous tour, in 2020; the sweeping concept of this one, combined with the long delay to see her live again, guaranteed that the demand for tickets would be preposterously high. Ticketmaster bungled the rollout so badly that the company received a public talking-to from Swift herself. Not long afterward, the Senate Judiciary Committee held a hearing to investigate whether Live Nation Entertainment, which owns both Ticketmaster and many major concert venues, has an illegal monopoly. The tour, which concludes in November, could, by some foggy estimates, make Swift a billionaire.