Tradwives Are the New Girlbosses

Homestead-chic girlies peddle an image of soft submission, but make no mistake: these women are in charge

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They've traded in power suits for nap dresses. They're raising sourdough starters instead of hell.

Even Gwyneth Paltrow, once labeled the "Goop Tycoon," now racks up hundreds of thousands of views making "boyfriend breakfasts" topless in a Tuscan kitchen.

The lean-in queens of the 2000s have been replaced (or cleverly rebranded) as softgirl domestic goddesses, the "tradwives" or traditional housewives - of today. They're leaning out, or at least that's what they want you to believe.

When I say tradwife, I'm talking about a wide spectrum. On one end, there's the ultra-conservative influencer telling you in a gauzy voiceover while feeding chickens - to submit to your man. On the other, there's the costumed fantasy of prairie life, the aesthetic lovechild of Laura Ingalls Wilder and a J.Crew catalog. Think: gingham dresses, homemade butter and a supposed commitment to family values with a side of domestic perfection.