Paris Hilton's Everyday Glam Tips

The heiress and entrepreneur talks to Us about teaming up with Paul Mitchell, and reveals some of her best beauty secrets

- With reporting by Amanda Williams

Paris Hilton has always been synonymous with glamour, but her latest collaboration proves that her beauty philosophy is just as much about authenticity as it is about sparkle.

The star recently teamed up with Paul Mitchell — an iconic brand she's used since childhood — for a campaign that marries timeless style with a meaningful cause. “I was so excited when my team called me about this,” Hilton, 44, tells Us. “I've loved Paul Mitchell since I was a little girl. Their products have been a part of my life. They're iconic and timeless, and I also really love that they don't do animal testing. The quality has always been amazing.”

Her earliest memory with the brand is as vivid as her signature pink sparkle. “I remember being in Hawaii when I was around eight years old, using the conditioner — I think it was called Awapuhi. I'll never forget the scent,” the brand's new Global Ambassador says. I used to deep condition my hair with it.”