Unlocking the next phase in retail transformation

The wireless standard for Electronic Shelf Label can help retailers automate pricing, establish more efficient in-store operations, and higher shopper satisfaction

- V&D BUREAU

The Bluetooth Special Interest Group (SIG) has released a new wireless standard for the Electronic Shelf Label (ESL) market. Until now, ESL systems have relied on proprietary protocols for wireless communication, presenting a potential barrier to global adoption. To address this challenge, leaders from the ESL industry teamed with the Bluetooth SIG to create a scalable, ultra-low power, highly secure ESL wireless standard based on Bluetooth technology.

Retail shelf pricing traditionally relies on error-prone, labour-intensive paper price tags and manual processes that sometimes had to be performed several times in a typical day. Electronic shelf labels are small, battery-powered e-paper displays that replace paper labels to present product and pricing information at the shelf edge and use wireless technology to communicate with a central hub to create a dynamic pricing automation network. ESL systems offer retailers the ability to automate pricing, establish more efficient in-store operations, and increase shopper satisfaction.